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How To Make Your Body Language Say The Right Things In Business

body language

I  have always been fascinated by the topic of body language, the messages our bodies transmit in non-verbal ways.

Years ago, I had the opportunity to interview one of the top CEO’s of a major publishing company.

We had a great conversation: he was smart, warm, charming, and…..nervous.

How did I know this?

He couldn’t make eye contact with me.

I found that fascinating… a major CEO was struggling with confidence.

Recently, I watched Amy Cuddy’s popular TED Talk: Your Body Language Shapes Who You Are . What I loved about social scientist Cuddy’s talk was the focus she placed not on how we could read others’ body signals, but how we could generate our own physical positions to influence and shape what we wanted others to get about us. Now that’s powerful!

In this talk, Amy confirms what I am always telling my clients: “They may not remember what you tell them; they will ALWAYS remember how you made them feel”. Your stance, your confidence, your presence often trumps your information, credentials, data.

Given two people with similar credentials, smarts, degrees, the one who gets attention and results will be the one with greater confidence and presence.

You can have the best diploma but what they really are buying is you.

So it makes sense that you should and could gain mastery over your body language, right?

Imagine….oozing non-verbal cool confidence and power when

  • you are being interviewed for a job
  • you are selling an idea in a meeting in your organization
  • you are networking with sweet spot prospects and decision makers
  • you are pitching potential clients
  • you are making a public presentation
  • you want an job candidate to say yes to your offer

Nice image, eh?

Change your body, change your mindset.

Tony Robbins has been teaching this for years: Shift your body energy, elevate your power and confidence.

According to Cuddy, when we “small up” our body stance, our testosterone levels lower (resulting in a loss of power and confident emotional level) and our cortisol hormone increases (elevating our stress level). The reverse is true when we adopt power stances- we actually control these hormone levels in our body and thus shift our emotional states!

So how can you leverage this information in situations when you want to exude magnetic power and influence, generate people liking you, listening to you and your ideas?

2 Minute Power Pose

You may remember the movie scene with Diane Keaton in the movie, Baby Boom. Diane plays a former hot-shot executive-turned-single mom. She develops a runaway success business that her former company wants to buy. The offer is so big it makes Diane’s character quake in her high heels. She excuses herself, scoots into the ladies, looks at herself in the mirror, adopts a power pose, cries, “Yes, I’m back!” and heads back into the boardroom totally pumped up. Then she leads the rest of the meeting, standing in that same head of the table “power pose.”

So, before your next networking event, prospect meeting, interview, speech, pitch, take 2 to Power-Pose it up:

Power Pose 1 : The Victory V

big v for vicotry

 

 

 

 

Power Pose 2. The Superman or Superwoman Stance

   superman power stance

 

 

 

Power Pose 3. Table Lean

lean on table stance

 

 

 

Power Pose 4: Arms Folded Behind Head/Smile

smiling arms folded back

 

 

 

 

Power Pose 5: Fist Pump

fist pump woman

 

 

 

 

Just looking at these photos makes you feel strong, powerful, enthusiastic, doesn’t it?

Make your body shape your mind and then the minds of all around you.

Do a little private power posing before key events and moments, watch your power and influence rise along with your results.

If you’d like to see Amy Cuddy’s 21 minute TED Talk go here:  Your Body Language Shapes Who You Are

I’d love to hear your stories of bad and good body language!

Comment below.

Why Depending On Getting Referrals Is Wrong For Your Business

referrals

Who doesn’t love getting referrals?

There aren’t too many things that feel better than  when someone refers business to you and you land a juicy new client without doing anything more than lifting the phone receiver. (Well, giving referrals feels pretty awesome too!)

Many professionals depend almost 100% on getting referrals as their business development strategy.

This strategy is great – when it’s working.

But what happens if or when your usual referral sources dry up? What happens if, as is often the case, people recommend you but these referrals don’t call you?

Why Depending on Referrals Is Dangerous

Barry is a partner in a mid-sized accounting firm. For years, 85% of the business he and his partners received was through referrals. Business was good, the coffers were flush.

Then, the market changed. The competition got fiercer, other firms were out their networking, marketing, and using social media to bump up their visibility, keep their services fresh and foremost in potential clients’ eyes.

Barry and his firm started to see their referrals slow, then trickle, then almost stop.

They were stymied about what to do. There was only one partner who was a real rainmaker and he was busy working on his own practice; he didn’t have time to service his clients as well as feed his other partners.

Unfortunately, Barry’s situation is not an uncommon one among service professionals and business owners.

Obviously, I am not saying that seeking referrals is a bad business development strategy; I am saying that being dependent on referrals may very well be costing you and your business.

If Not Dependent On Referrals, Then What?

The smartest thing for building your business is a business development program built on a healthy mix of  action steps and  approaches, both proactive and more passive.

Proactive strategies include:

  • Targeted, relevant networking – connecting with ideal prospective clients, connectors, and introducers, as well as ideal referral sources.
  • Marketing – including blogging, newsletters, article writing, video, social networking and social media actions, pay per click advertising, and possibly a PR program – if your budget allows (*note: most PR efforts cannot guarantee a return on investment because so much is dependent on what the press considers hot and relevant to their audience).
  • Speaking engagements – getting in front of you ideal niche market, being seen as an expert in your field and then following up with attendees.

Passive strategies include:

  • SEO -Using your web content to pull potential clients to your site and ideally to contact you.
  • Referrals – Doing a great job for your current clients and contacts should prompt them to recommend you and your services  to people in their network. Obtaining referrals can also be proactive if you consciously ask your current clients if they would recommend you to people in their network.

Looking at the options available to you, can you see how important it is to have a mix of proactive and passive strategies if you want a healthy pipeline of business flowing in on a regular basis?

Where is your business development strategy weakest? Proactive? Passive? Both?

Are you missing a strategy entirely?

Being dependent on the memory and proactivity of others sending you easy referrals is both lazy and dangerous.

Yes, I said it.

Receiving referrals is great; being dependent on referrals is simply being lazy.

I would assert that Warren Buffett, Bill Gates, and Steve Jobs did not build their businesses by sitting around, looking at the phone and waiting for it to ring.

The Perfect Linked In Profile: 7 Ways To Make It Pay Off For Your Business

When was the last time you took a good look at your Linked In profile? A little background to this question. I love Linked In. But it wasn’t always that way. In 2006, I received a Linked In invitation to connect – from a client of mine, a high level executive at a major corporation. [...]

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The Art (And Advantages) Of The Ting

text message

Happy New Year. I love New Years. It’s the season of the blank canvas. Have you received lots of emails about resolutions and goals? Yes, it is pretty common. But what’s really thrilling to me about the New Year is the feeling of that fresh start, that clean palette on which to paint new results [...]

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Your Business Card Is Bad…But Here Are 5 Ways To Make It Great

stacks of business cards

So you handed out a dozen business cards at that networking event last night…… …..and so did 50 other professionals and business owners – including 4 others who do precisely what you do in your business or practice. I know– you hope that those nice people you had conversations with will remember you if a [...]

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Networking Gone Bad: How Paula Broadwell & Jill Kelley Were Connection Abusers & 5 Good Ways To Connect

What-were-you-thinking1-590x350

Paula Broadwell and Jill Kelley, the two women who networked (I use that term lightly) with two of the most respected military leaders of our time, former General David Patreus and General John Allen, took “networking up” – making high level connections – to repugnant lengths. Paula Broadwell & Jill Kelley: The “Bad” Connectors Paula [...]

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