Alice the author is on an airplane every week in a new city speaking and promoting her new book.

Bob and Betty, consultants to corporations, are traveling on traffic-infested freeways and on airplanes 2-3 times a month to work with their clients.

Sally’s firm expects her to bill out a minimum of 22-2300 hours a year. She will, of course make more money for every hour she works,bills, and collects.

Stan has a growing executive coaching business and he is booked solid. He has been trying to increase his business for the last year but can’t figure out how to expand unless he hires
employees.

Each of these folks has a very good problem: They have lots of clients.

The bad news? They don’t make money unless they are physically on site working and they can only make a difference with a finite number of people when it is one to one.

I certainly experienced this situation firsthand when my business grew to “full” a number of years ago.

This is not a new issue. It’s been written about many, many times.

Michael Port actually made oodles teaching the old standard business model in his book: Book Yourself Solid.

Then the antidote was written about and created a tidal wave of optimism when Tim Ferris wrote his book, The 4-Hour Work Week, several years ago.

Michael Gerber addressed it as well in his bestseller: The E-Myth.

The problem really lies not with lazy people who don’t want to work alot or at all, or people who expect to “get rich quick.”

The reason so many are interested and hungry to learn about ways to generate passive income is because they have realized:

if the only way they generate revenue is while they are physically present, eventually they will burn out, and their effectiveness will diminish, and they cannot grow their business.

Are there solutions? Absolutely – and they take effort, willingness to develop an additional business approach (notice I didn’t say abandon the old model – I said to include an additional
one) and some solid strategies for patiently, consistently growing recurring, passive revenues streams.

Here are some examples within the field of consulting, coaching, training, and professional services:

• Membership programs
• Group coaching and training
  programs
• Subscription models
• Affiliate programs
• Joint venture partnerships
• E-books
• Pre-recorded e-learning courses
  and programs – webinars, teleclasses, etc.
• Downloadable tools, templates,
  and forms
• Online assessments

 

These are just a few of the ways people are marketing and delivering information, knowledge, and advice virtually so that they can be earning more in less time and from wherever they are – awake or asleep. (Who doesn’t love the idea of making money while sleeping?)

The idea of creating once, selling many times to many people in many locations is only going to become more and more appealing as time goes on, as the economy requires people to be more selective with how they invest their time and dollars for travel and other services, and as technology becomes better and more user friendly for even the most technologyy-challenged.

Your ability to translate your unique talents and knowledge into repeatable deliverable information streams will be a key factor in determining whether making more with less work,
and passive income is fact or fiction for you.