People ask me all the time about the issue of subject lines.

How can I get my newsletters opened?

How can I get people to read my blogs?

What should I write about that will attract my ideal niche market?

How should I title my signature talk?

These are really great questions and so important for us answer in order to make our marketing efforts pay off. After all, what good is reaching out to your community with great articles and content if people don’t read them? How can you build a relationship with your people if they don’t receive the connection?

The answer lies not in the brilliance of your content. These days it lies squarely in the way you lead into your content – through the Subject Line.  Capturing people’s attention with
all of the email, junk, and filler is not an easy task. Your writing must be transformed so that people cannot resist finding out more.

There are several techniques to use:

1. Surprise them (or make them irresistibly curious)

2. Relieve a big pain

3. Give them a big benefit

That’s it.

To capture people’s attention and bring them to action, you have to be willing to use words that engage, but also compel. Words like:

How To, Open This, Call me, Urgent, Alert, often capture attention. But then you must compel as well.

Compelling people is usually a function of relieving a large painful issue.

Here’s an example of a great book title:

Huge Profits With A Tiny List, by Connie Ragen Green

Who doesn’t want to have big profits? And the pain? Most people don’t have big lists but wish they did. Connie Ragen Green takes the pain away and gives a big benefit
(and the book is very simple to read, and also gives very good implementable info).

Giving people a number of ways you will help them is another excellent Subject Line or Signature Talk tool:

5 Ways to Get More Speaking Gigs

10 Ways to Use Facebook For Business Success

7 Ways to Follow Up With Contacts After A Networking Event

3 Must Dos For Writing Subject Lines That Get Opened 

Want more ideas for Subject Lines That Sell for your business?

Write to me – nancy@thebusinessfox.com and watch for my upcoming webinars on marketing and elearning programs to build your business in 2012.