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How To Become A Book Author & An Authority Fast

How To Become A Book Author & An Authority Fast

Many of you know that I published my book on networking this year, Network Like A Fox: A Targeted Approach To Building Successful Business Relationships In Person & Online .

Was it spectacular – setting a goal, working toward accomplishing that goal, seeing it come to fruition? You bet. But the fruits of these labors were so much bigger than these feelings.

First, and most importantly, I’ve gotten wonderful comments from the readers who have been helped and encouraged by the information I shared in the book. That’s incredibly rewarding. But then there are the pragmatic business reasons:

Why Become A Book Author

Now that I’m the author of a “real book” vs. just an e-book or a booklet, my positioning as an authority on my topic has accelerated more powerfully and faster than I ever thought possible.

I’ve exponentially multiplied my speaking engagements to bigger and better audiences.

I’ve attracted bigger and better clients.

I’ve leveraged the book into courses and other business opportunities.

Here are 5 savvy reasons it’s worth the time, effort, and money (yes, it does take an investment to become an author in today’s marketplace) to write your book:

1. You are given expert/authority status almost immediately.

2. You gain much greater visibility in your niche or field.

3. You attract new and unexpected business or career opportunities, and can make real money from the sale of the books – even if you never become a best-seller on Amazon.

4. You reach many more people more quickly.

5. You distinguish yourself from all the other competitors in your field.

How To Become A Book Author Fast

Writing a book – if it’s a how-to book – doesn’t have to take a massive amount of time unless your topic requires a lot of research.

Before you embark on this process here are 5 tips to making this project come to fruition faster and more easily:

1. Be clear about your end purpose – speaking assignments, public relations visibility, making money from the sale of books, new clients, job offers. Your end purpose will help you focus on how you write, execute, and market the book. This will also help you determine if you should self-publish or seek a book agent.

2. Make sure your topic is in demand – check out Amazon and other book selling sites to see how many books are already published on your topic.

3. Do a Google search for the topic and see how many other searches have been conducted for the topic.

4. Cover your topic from a unique, maybe even “disruptive” angle. Today, disruptive sells.

5. Repurpose content you’ve already produced on your topic. Review your current body of content -blog posts, tip sheets, videos, articles, white papers. Strategize about how to incorporate this content into your book. This can greatly speed up your process.

The 3 Smartest Things I Did To Get My Book Produced On Time

My deadline for finishing the writing of my book was December 31, 2012. I finished the first draft a few days ahead of schedule. How?

1. I had a system for writing and developing content and worked it religiously. I was committed and determined to fulfill on my objective – on time. Oh, yes – I also told people I’d be done by Dec. 31. Nothing makes you take action more than announcing your goal publicly to others.

2. I hired a project manager for the editing and the book cover creation.

3. I had a clear marketing strategy for how I wanted to leverage the book for business opportunities. Mine was to market the book into companies, firms, and organizations, having them buy the book in bulk, and not deal with any returns.

Since the publishing of my book in May I have already recouped my initial investment, am now speaking and leading workshops all over the country on a topic I am passionate about, and have upgraded my status as an authority and my client attraction.

To paraphrase Nike, stop dreaming and “Just Write It.”

If you’d like to find out how The Business Fox can help you turn your know-how into a real book, write me at info@thebusinessfox.com with I Want To Become A Book Author in the subject line.

Your ideas matter: PUT YOUR COMMENTS BELOW NOW – tell us why YOU would love to write a book.

 

How To Make Your Body Language Say The Right Things In Business

How To Make Your Body Language Say The Right Things In Business

I  have always been fascinated by the topic of body language, the messages our bodies transmit in non-verbal ways.

Years ago, I had the opportunity to interview one of the top CEO’s of a major publishing company.

We had a great conversation: he was smart, warm, charming, and…..nervous.

How did I know this?

He couldn’t make eye contact with me.

I found that fascinating… a major CEO was struggling with confidence.

Recently, I watched Amy Cuddy’s popular TED Talk: Your Body Language Shapes Who You Are . What I loved about social scientist Cuddy’s talk was the focus she placed not on how we could read others’ body signals, but how we could generate our own physical positions to influence and shape what we wanted others to get about us. Now that’s powerful!

In this talk, Amy confirms what I am always telling my clients: “They may not remember what you tell them; they will ALWAYS remember how you made them feel”. Your stance, your confidence, your presence often trumps your information, credentials, data.

Given two people with similar credentials, smarts, degrees, the one who gets attention and results will be the one with greater confidence and presence.

You can have the best diploma but what they really are buying is you.

So it makes sense that you should and could gain mastery over your body language, right?

Imagine….oozing non-verbal cool confidence and power when

  • you are being interviewed for a job
  • you are selling an idea in a meeting in your organization
  • you are networking with sweet spot prospects and decision makers
  • you are pitching potential clients
  • you are making a public presentation
  • you want an job candidate to say yes to your offer

Nice image, eh?

Change your body, change your mindset.

Tony Robbins has been teaching this for years: Shift your body energy, elevate your power and confidence.

According to Cuddy, when we “small up” our body stance, our testosterone levels lower (resulting in a loss of power and confident emotional level) and our cortisol hormone increases (elevating our stress level). The reverse is true when we adopt power stances- we actually control these hormone levels in our body and thus shift our emotional states!

So how can you leverage this information in situations when you want to exude magnetic power and influence, generate people liking you, listening to you and your ideas?

2 Minute Power Pose

You may remember the movie scene with Diane Keaton in the movie, Baby Boom. Diane plays a former hot-shot executive-turned-single mom. She develops a runaway success business that her former company wants to buy. The offer is so big it makes Diane’s character quake in her high heels. She excuses herself, scoots into the ladies, looks at herself in the mirror, adopts a power pose, cries, “Yes, I’m back!” and heads back into the boardroom totally pumped up. Then she leads the rest of the meeting, standing in that same head of the table “power pose.”

So, before your next networking event, prospect meeting, interview, speech, pitch, take 2 to Power-Pose it up:

Power Pose 1 : The Victory V

big v for vicotry

 

 

 

 

Power Pose 2. The Superman or Superwoman Stance

   superman power stance

 

 

 

Power Pose 3. Table Lean

lean on table stance

 

 

 

Power Pose 4: Arms Folded Behind Head/Smile

smiling arms folded back

 

 

 

 

Power Pose 5: Fist Pump

fist pump woman

 

 

 

 

Just looking at these photos makes you feel strong, powerful, enthusiastic, doesn’t it?

Make your body shape your mind and then the minds of all around you.

Do a little private power posing before key events and moments, watch your power and influence rise along with your results.

If you’d like to see Amy Cuddy’s 21 minute TED Talk go here:  Your Body Language Shapes Who You Are

I’d love to hear your stories of bad and good body language!

Comment below.

The Perfect Linked In Profile: 7 Ways To Make It Pay Off For Your Business

jeff weinerWhen was the last time you took a good look at your Linked In profile?

A little background to this question.

I love Linked In.

But it wasn’t always that way.

In 2006, I received a Linked In invitation to connect – from a client of mine, a high level executive at a major corporation. I admit I was stunned. She was the very last person I would have expected to have jumped on to the social networking bandwagon. Intrigued, I accepted. That allowed me to see all 300 of her connections. And when I saw who was in her “online Rolodex” my jaw dropped open.

Linked In Profile Power

That’s the day I was bitten by the social networking bug. I saw the power not only of how many contacts could be generated, but the caliber of the contacts.

I started crafting and completing my Linked In profile, connecting with ideal professionals, and learning all the Linked In possibilities for business success available – still at the free level.

Soon, my Linked In results started to kick in. Over the next couple of years, here are just a few of the tangible results that stemmed from my Linked In profile and social networking actions:

  • hundreds of new subscribers to my newsletter
  • attendees at my live events
  • 4ooo members in a women’s professional group I launched.
  • Exponential new visibility and credibility with my ideal niche market
  • Actual new private clients and registrants in my online programs

Linked In Profiles Have Come A Long Way Baby

In the beginning Linked In was simply a huge professional resume bank, with limited features and a very clunky search function.

But then Linked In started to grow up.

It added content options – articles, blog post feeds, Powerpoint Slide Share to feature your content, automatic linking with Twitter (unfortunately now defunct ) travel posts so you could meet up with new contacts when you were in the same city (very cool feature). Then the search function improved, particularly with the advanced search feature.

The biggest advancement: Google started to favor and highly rank Linked In profiles..

Your Linked In Profile Is Like Having Another Personal Website Promoted By Google’s Search Engine – for FREE

This means you can no longer afford not to have a powerful Linked In profile working for you and your business.

With all of the new features now available on Linked In, it can be pretty confusing to figure out how to write the perfect Linked In profile for your business or career.

I want to make it very simple for you and give you a few essentials and priorities to writing your ideal Linked In profile – ones that will attract Google’s influential eyeballs and your ideal connections.

1. Your Linked In Profile Requires A Professional Photo (This is not optional for optimal results)

Yesterday, I was invited to connect with someone on Linked In. The photo was of her and a man behind her.  I have no idea who this man was – her husband, her biz partner???  I’ve seen others post family photos on their Linked In profile. What’s up with that? Linked In is not Facebook.

Do not post a photo that is not well lit and professional in appearance. You don’t have to be movie star good-looking to make a great impression with your photo. People want to get a sense of your personal brand through your photo.

2. Your Linked In Profile Should Feature The Right Keyword Rich Tag Line

Focus on creating a tag line that will be ideally searchable by Google. So if you are a lawyer, make sure you use the kind of law in you tag line as Google keywords are searched.  This means a bit of Google adword keyword research (Google Adword Keyword Tool found here).

ex. Use “food franchise business owner”  or “fast food franchise business owner” vs. “franchise business owner”.

3. Linked In Profile Summary

Talk less about how many years you’ve been doing what you’re doing and more about what you’ve accomplished, how you’ve helped your clients with specific case examples and denote special skills and talents you have. That’s what people want to know: what can you do for me, my business, or my company?

Mix up the formatting to include text and bulleted sections for easier readability.

4. Linked In Profile Career History – Close The Gaps

Today, it’s not uncommon to have career gaps if you’ve been between positions or business ventures.

Do what you can to fill the date gaps in with projects you’ve worked on, committees you’ve served, association activities, pro bono work.

Don’t avoid the gaps – be smart about how you fill them.

5. Recommendations & Endorsements on Your Linked In Profile

Linked In has made it very easy and acceptable to request and provide Recommendations. That’s why it makes so much sense to connect with as many respected professionals, colleagues and clients as possible. It’s great to display your recommendations and it’s a great feeling for your contact to receive one. It’s the perfect relationship builder.

Endorsements are a relatively new feature on Linked In. You can add your ideal skills and expertise through the edit button on your profile.

With one click many people can endorse you for just the right skills. Endorsements are quick but therefore don’t hold as much stock as recommendations.

6. Groups & Associations Reflected On Your Linked In Profile

When you join the ideal groups attracting your ideal niche clients, it’s a wonderful opportunity for you to get known, visible, and attract new contacts in your sweet spot market. No brainer.

People also feel more comfortable connecting with people through the common bond of mutual groups and associations.

Starting a group tailored for the needs of your ideal niche market is also a super smart way to build your top network.

7. Your Linked In Profile: Numbers of Contacts

For me, it’s much more about who you are connecting with than it is how many connections you have.

That being said, what’s the real down side to connecting with people? Are you afraid they’ll see who your clients are?

Are you afraid they’ll ask you to introduce you to someone?

These are very rare situations. And you can set your privacy features to closed connections (although that sort of defeats the purpose of connecting too)

For the most part, unless people are obviously prospecting through Linked In with abandon, I like adding high-quality connections.

The benefits far outweigh the negatives.

I’ll be touching on this more in a future post.

Get Started Upgrading Your Linked In Profile: Just Do It!

Maybe you’re not a comfortable writer.

Maybe you’re time crunched.

These are easily addressed so don’t let these obstacles stop you from having a top notch effective Linked In profile:

Here are 3 Easy Actionable Tips:

1. Devote only 15-20 minutes a day to upgrading and fully fleshing out your Linked In Profile (small chunks = no overwhelm)

2. Engage a professional Linked In profile writer to help you optimize your profile – this is a stress buster and well worth it because of the time saved, end results produced.

3. Ask 3-5 of your clients and colleagues to give you the good and bad of what they see on your Linked In profile. We’ve all got blind spots.

If you’ve found this post helpful, I would appreciate your passing it on to your colleagues and clients.

MY GIFT TO THE FIRST 10 COMMENTORS TO THIS POST:

I’ll give you my pass/fail review of your Linked In profile AND WHY.

(COMMENT BELOW)

And please do send me an invitation to connect with me on Linked In if we aren’t already bonded.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The price of not speaking “truth” to your prospects & clients

Recently I had a conversation with a woman who was a “corporate casualty” and lost her job at one of the big financial institutions. On the one hand, it was devastating. On the other, it was her ticket out of “corporate jail.”

She has spent the last year developing her coaching practice. She received coaching training and has gotten a few clients. I asked her if she was making a living. “Not really” she replied.

I asked her what her goals were and what she thought the problem was. Her answer was she didn’t really have a handle on how to make her desire to coach people a real business. She was trying to do this on her own without a coach of her own. So here’s the irony: She wants to build a coaching business but is unwilling to hire her own coach to guide her.

Our actions are a mirror for our clients. If we don’t believe in ourselves, they won’t believe in us. If we don’t invest in our own growth and development, we will attract people who won’t invest in their growth and development.

So here’s the point of this post:  Do I make her feel good about herself and tell her I understand that she “doesn’t have the money right now” to work with someone like me? Or do I tell her the truth – that if we are interested we’ll do what’s convenient, but if we are committed we’ll do whatever it takes to make a business and our lives successful.

Not telling her the truth would cost more than me not gaining a client – it will cost this woman a life she really deserves.

When have you been holding back and not telling your clients the real truth? What do you think it’s costing them?

When you get really honest with yourself about this, your business will skyrocket and so will others around you.