Just to let you know…
this will not be an ordinary set of tips on how to write a great elevator speech.
You’ve read enough of those in the past.
That being said, if you’ve ever been to a networking event, a business conference, pitched an investor, or simply had someone at a party ask you, “So what do you do?”
you know that uncomfortable moment while you quickly try to respond with something brilliant and memorable about your business in 30-seconds or less.
If so many articles have been written by business gurus about how to craft a great elevator speech ……
Why are elevator speeches still so HORRIBLY boring and such a turnoff?
To answer this question…. [Read more...]