Niche Focus Pocus

I’ve been writing quite a bit about the highs, lows, and lessons learned in building my new online business division.  One of my very first challenges has been selecting my niche market focus. Guess what I’ve realized?!  The same marketing principles in...

Got Doubt?

   Allison is about to land the client of her dreams when the last question asked by the prospect brings up a huge wave of DOUBT. Doubt seeps into her answer, and she loses the job to another candidate. A client decides he wants to upgrade his business and signs off...