Daniel Shemtob is only 25 years old, yet he’s already a mobile meal mogul with a growing California-based food truck business that continues to evolve.
Just two years ago his first kitchen-on-wheels, The Lime Truck, won Season 2 of Food Network’s “The Great Food Truck Race.” Fast forward to today: Daniel owns a fleet of four food trucks that roam the streets of Los Angeles, plus a Westwood Village brick-and-mortar eatery called TLT Food, with another location opening soon in Irvine.
In this interview, shares:
- How his desire to be the master of his own destiny and his desire for independence led to becoming a childhood entrepreneur and ultimately a food-focused entrepreneur.
- How his path included many steps to success: stops, starts and flops as owner of personal shopping business, mortgage sales, real estate loan modification entrepreneur, and ultimately food truck and restaurateur.
- A panic attack following highs and lows in business led to him moving back in with Mom – which was the best and worst situation.
- How his familial culture of food led him to find the low-cost entry into the food industry with his food truck, The Lime Truck.
- The secrets to The Lime Trucks success leading to hundreds of followers lining up waiting to buy their food and a stint on The Great Food Truck Race on The Food Network, and winning Best Restaurant of The Year.
- How and why he successfully parted ways with his first partner and found his next partner.’
- How success brought on a slew of legal and state financial problems and how he slogged his way through them – successfully.
- Finally, the only way to deal with challenges as an entrepreneur, to prevent confidence crashes and depression, is to constantly, relentlessly keep looking forward.
Where you can find Daniel, the “king of California cuisine”:
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Thanks for listening!