It’s that time of year when we naturally stay in touch – with family, friends, clients and colleagues. It feels so wonderful to be in connection with the people in our lives.
So, why don’t we do this year round in our business when it would maximize our results?
Case in point:
My client, Eric is an intellectual property attorney.
He was disturbed because his referrals seemed to be drying up.
I asked, “When was the last time you put a stay in touch campaign out there to your connections?”
He said, “I know, I know. You’re right. But I’m so busy.”
You know and I know:
Busy won’t grow new business for you.(this is a good one to tweet- just click!)
So…
Eric and I put a put together a simple but powerful STAY IN TOUCH CAMPAIGN. It was comprised of content and other high-value communications, some digital and some more personal, “dripped out” (consistently, regularly sent out at designated intervals) to key referral sources, colleagues, current clients and past clients over the next 6 months.
This sounds like it would take a huge amount of time, right? It is a campaign, after all.
Not so.
Each stay in touch effort took no more than 10 minutes! Less time than drinking a cup of coffee.
The results? Not surprisingly, Eric’s referrals started to flow again.
But so much more happened:
- A past client engaged Eric for two new matters.
- A connector friend of his invited Eric to speak at his national conference – an entire audience of targeted ideal prospective clients.
- A referral source asked him to meet with his top two corporate clients – great new leads in his ideal target network.
However, one former client told him, “I wish you had contacted me a couple of weeks ago. I just hired another attorney.”
When Eric asked him why, he said:
“Because he reached out to me at the right time when I needed the advice.”
All of these results demonstrate how necessary it is to stay in touch with people in your professional life, and the high price when you don’t.
Did a smart stay-in-touch campaign take a little time and thought? Yes, of course.
But look at the payoff.
A consistent Stay In Touch program will:
- Get you more business with current clients and reactivate previous customers and clients.
- Help you land more leads with key prospects.
- Entice new referrals and
- Open doors to lots of unexpected opportunities in your current business and beyond.
I’d going to make it super easy for you to create your own Stay In Touch/Pump Up Your Leads & New Clients Campaign with a simple 5 steps/10 minutes roadmap.
Just click on the link and you can download your complimentary Roadmap. It’s a smart and easy way to ramp up and stay up in your business in 2014.
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