Many of you know that I published my book on networking this year, Network Like A Fox: A Targeted Approach To Building Successful Business Relationships In Person & Online .
Was it spectacular – setting a goal, working toward accomplishing that goal, seeing it come to fruition? You bet. But the fruits of these labors were so much bigger than these feelings.
First, and most importantly, I’ve gotten wonderful comments from the readers who have been helped and encouraged by the information I shared in the book. That’s incredibly rewarding. But then there are the pragmatic business reasons:
Why Become A Book Author
Now that I’m the author of a “real book” vs. just an e-book or a booklet, my positioning as an authority on my topic has accelerated more powerfully and faster than I ever thought possible.
I’ve exponentially multiplied my speaking engagements to bigger and better audiences.
I’ve attracted bigger and better clients.
I’ve leveraged the book into courses and other business opportunities.
Here are 5 savvy reasons it’s worth the time, effort, and money (yes, it does take an investment to become an author in today’s marketplace) to write your book:
1. You are given expert/authority status almost immediately.
2. You gain much greater visibility in your niche or field.
3. You attract new and unexpected business or career opportunities, and can make real money from the sale of the books – even if you never become a best-seller on Amazon.
4. You reach many more people more quickly.
5. You distinguish yourself from all the other competitors in your field.
How To Become A Book Author Fast
Writing a book – if it’s a how-to book – doesn’t have to take a massive amount of time unless your topic requires a lot of research.
Before you embark on this process here are 5 tips to making this project come to fruition faster and more easily:
1. Be clear about your end purpose – speaking assignments, public relations visibility, making money from the sale of books, new clients, job offers. Your end purpose will help you focus on how you write, execute, and market the book. This will also help you determine if you should self-publish or seek a book agent.
2. Make sure your topic is in demand – check out Amazon and other book selling sites to see how many books are already published on your topic.
3. Do a Google search for the topic and see how many other searches have been conducted for the topic.
4. Cover your topic from a unique, maybe even “disruptive” angle. Today, disruptive sells.
5. Repurpose content you’ve already produced on your topic. Review your current body of content -blog posts, tip sheets, videos, articles, white papers. Strategize about how to incorporate this content into your book. This can greatly speed up your process.
The 3 Smartest Things I Did To Get My Book Produced On Time
My deadline for finishing the writing of my book was December 31, 2012. I finished the first draft a few days ahead of schedule. How?
1. I had a system for writing and developing content and worked it religiously. I was committed and determined to fulfill on my objective – on time. Oh, yes – I also told people I’d be done by Dec. 31. Nothing makes you take action more than announcing your goal publicly to others.
2. I hired a project manager for the editing and the book cover creation.
3. I had a clear marketing strategy for how I wanted to leverage the book for business opportunities. Mine was to market the book into companies, firms, and organizations, having them buy the book in bulk, and not deal with any returns.
Since the publishing of my book in May I have already recouped my initial investment, am now speaking and leading workshops all over the country on a topic I am passionate about, and have upgraded my status as an authority and my client attraction.
To paraphrase Nike, stop dreaming and “Just Write It.”
If you’d like to find out how The Business Fox can help you turn your know-how into a real book, write me at info@thebusinessfox.com with I Want To Become A Book Author in the subject line.
Your ideas matter: PUT YOUR COMMENTS BELOW NOW – tell us why YOU would love to write a book.
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