You’re in a meeting with  a “sweet spot” prospective client: you feel the rapport building, you sense their interest level in working with you rising.  Congrats!

Then it happens. Your prospect asks you the dreaded question  ….. How much do you charge?

Has your stomach already done a flip flop?  I know that feeling too. It used to happen to me all the time – until I learned how to navigate the treacherous waters of talking about fees, pricing, and money with my “rich niche” prospects.

The big breakthrough lies in realizing a couple of very key things:

1. The money conversation is just a game, and if you see it that way, you will release 90% of your nervousness. This one “aha” changed everything in my business – for the better. If you’re nervous about the money, they’ll be nervous about the money.

2. You do not know what people really can or cannot afford. Never make any assumptions about this. Your assumptions are all about what you have going on in your head about money, value, what people will pay.

People almost always find a way to pay for what they really want. Tweet this!

 So how do you neutralize those nerves and gain control confidently in the money conversation?

Well, I reached out to my esteemed business colleagues for their take on how to win the money conversation with ideal prospects. Read on below;  see how other business owners & professionals are handling the money conversation and get lots of great ideas and tips to use in your business with your ideal niche market.

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